Hey, I'm Claudia 👋
happy you're here.
I've been a tech geek since I was a kid, obsessed with building things that look beautiful and actually work. Stuff people enjoy using.
This is my portfolio: a collection of projects I've built. I'm always up for a chat, and happiest when I'm building things with a-player founders.
Reach out if something sparks an idea.
Selected Projects
Conuco
Created the concept for a mutual-aid platform responding to the 2026 earthquake in Venezuela. The current prototype uses mocked data.
Migo AI
A real agentic hiring project I built and fully deployed. Migo helps lean hiring teams keep candidate conversations alive and move strong people forward faster.
Aleya Website
I created the website, brand direction, and content strategy for Aleya, shaping how an early-stage AI company shows up online.
Bramble AI
I built the concept, storytelling, and product direction for an AI companion that guides users through DIY projects step by step.
Margot AI Careers
I designed the content, tone, and careers experience to showcase open roles and company culture for Margot AI.
Oliver & Pippa
A complete e-commerce store integrated with Shopify, built for a boutique retail brand.
Gravitas AI
I developed the positioning, brand narrative, and website experience for a product designed to simplify office operations.
AIEC Community
A startup concept for a recruiting layer tailored to tech communities.
The strategy, copy, and brand thinking behind these projects are real and created by me. In a few cases, names or visuals are lightly disguised with placeholder assets because the original work is not public yet.
Freelance
HappyRobot
Silicon Valley
Contributing to a Y Combinator-backed startup that builds AI-powered automation for logistics and supply chain operations.
Enera
Early Stage Startup
Designing and developing the web presence for this early-stage AI startup backed by $2M in funding.
Experience
Jun 2026 - Present
People & Talent Lead
Xata
Leading People and Talent across hiring, people operations, and team foundations in my current role.
Oct 2025 - Apr 2026
Head of Talent and Culture
Zynap
Built the People function from scratch during a 2x scaling phase, implementing systems, success profiles, leveling frameworks, performance cycles, and org design in close partnership with the founders.
More ->
Joined shortly after Zynap's Seed round to build the People foundation during a rapid scaling phase. After contributing across hiring, structure, and people operations, I decided to move on when it became clear the environment was not the right long-term fit.
Worked directly with founders to design the hiring strategy, org structure, and internal systems required to scale a high-performance team in a VC-backed environment.
Key accomplishments
- Defined the company's hiring strategy through a 2x growth phase, building the TA function from scratch and partnering closely with leadership on headcount planning and prioritization.
- Installed the company's hiring infrastructure: success profiles, structured interviews, scorecards, and HM training to improve decision quality and consistency.
- Built the TA operating layer, defining agency partnerships, recruiting tooling budget, pipeline instrumentation, and candidate communication SLAs.
- Implemented Rippling as HRIS and ATS, creating automated workflows for onboarding, offboarding, device management, and internal approvals.
- Designed key People architecture: comp and leveling frameworks, performance review cycles, and early career progression structures.
- Partnered with leadership on org design, defining roles, team structures, and reporting lines during the scaling phase.
- Helped establish the People and compliance foundations required for enterprise readiness, including GDPR processes and SOC 2 support via Vanta.
- Contributed to employer branding by shaping how Zynap presents itself to attract top talent in AI and cybersecurity.
Apr 2024 - Sep 2025
Talent Acquisition Lead
Amenitiz
Led talent acquisition through 2.5x company growth, including C-suite hiring, launching the Medellin hub, designing local onboarding flows, and integrating systems with HQ.
More ->
Drove Amenitiz's global talent strategy and growth, helping build a culture of excellence in a fast-paced, high-growth environment while recruiting senior talent across markets.
I also built the employer brand from the ground up and worked to position Amenitiz as one of the top employers in Europe.
As Founding People Lead for the LATAM launch, I led the hiring, opening, and early setup of the company's newest office hub.
Key accomplishments
- Led a high-performing team of Talent Acquisition Partners, consistently attracting and securing top-tier talent across all levels during a 2.5x growth phase.
- Spearheaded executive recruitment, successfully hiring C-suite leaders and department heads.
- Built and launched Amenitiz's employer branding strategy from scratch, increasing market presence and candidate engagement.
- Oversaw the opening of the LATAM office and market launch, expanding the company's global footprint and diversifying the talent pool.
- Implemented a new ATS (Greenhouse) and NPS tool (Starred), streamlining recruiting operations and improving candidate experience.
- Pioneered multiple cross-functional initiatives that delivered measurable business impact and operational efficiency.
Aug 2022 - Apr 2024
TA and Employer Branding
Amenitiz
Managed full-cycle hiring across tech and commercial roles while creating the process documentation that later became the Greenhouse migration blueprint.
Nov 2021 - Aug 2022
Tech TA Specialist
Jobandtalent
Handled high-volume engineering hiring in a fast-scaling, high-pressure environment.
Jun 2021 - Nov 2021
HRBP, Global IT Hub
Nestle
Served as HRBP supporting cross-border stakeholders at enterprise scale on a fixed-term contract.
Apr 2020 - Apr 2021
Partner Ops and Comms
Glovo
Developed marketing and operational foundations that shaped my systems-first approach to adoption and change management.
Stack
- Rippling
- Greenhouse
- Teamtailor
- Vanta
- Starred
- Vercel
- Claude
- Codex
- Okta
- Notion
- Google Workspace
- Looker
Core Domains
- HRIS / ATS Architecture
- Integrations and APIs
- MDM / RBAC
- SOC 2 and GDPR
- Data Migration
- Workflow Automation
- Reporting and Analytics
- Change Management
- Org Design
- Comp and Leveling
- Hiring Manager Enablement
Languages
- Spanish (Native)
- Catalan (Native)
- English (Fluent)
- Italian (Professional)
Education
Ramon Llull University (Barcelona, Spain)
2019 - 2020
Double Master, Marketing and Sales
University College Cork (Cork, Ireland)
2017 - 2018
Erasmus, Marketing
University of Barcelona (Barcelona, Spain)
2015 - 2019
Communication and Cultural Industry

Always building. Always learning. Always up for a good challenge.
People person for early-stage startups, and for the moments when they're not so early anymore.
Over the last few years, I've helped startups build and scale their People & Talent functions from the ground up, without losing speed or quality.
